Aldi's ‘aisle of shame' is a middle row of goodies that have nothing to do with groceries. Shoppers are huge fans of it

New York — Caitlyn Pratt, an avid shopper, frequently visits an Aldi store in Arkansas, crossing state lines from her home in Heavener, Oklahoma. She enjoys staying within budget, avoiding Walmart, and exploring Aldi’s “aisle of shame,” which offers a rotating assortment of specialty items at low prices. Aldi, a German discount grocer, operates over 2,000 stores in the US and 12,000 globally. The aisle of shame is popular among Aldi superfans, who often post about their purchases on social media. Aldi plans to open 800 new locations in the US, posing a competitive threat to retailers like Walmart and Target.