Chips Ahoy! to debut new cookie recipe with improved chocolate chips

A popular American cookie brand, Chips Ahoy!, is introducing a new recipe for its original cookie. The revamped taste features improved chocolate chips with higher cocoa and Madagascar vanilla extract. The company aims to enhance its position in the sweets and snack aisles of American supermarkets. The recipe update comes after extensive research and development, lasting over four years. The new cookies with the ‘MMMproved’ recipe will be available nationwide from April. The brand asserts its dominance in the chocolate chip cookie market, holding over 53% market share in the US. The new recipe coincides with a packaging redesign that reflects the brand’s personality.