Cracker Barrel is in a battle for relevancy. One of its solutions is surprising

Cracker Barrel’s CEO has admitted that the brand is losing relevance. The company’s older clientele has been hesitant to return to restaurants during the pandemic, causing a decrease in revenue. To regain relevancy, Cracker Barrel is considering remodeling its restaurants with bookcases and new seating, offering new menu items, and creating brighter, simpler interiors. They have also introduced discounted early-bird dinner specials to attract both older customers and younger families. However, there is a risk that the popularity of these specials could negatively impact profitability. The company acknowledges it will take time and effort to revamp the brand and operations.