GMC expects to outsell its electric truck competitors as it launches new Sierra pickup

GM’s GMC brand aims to become the leader in all-electric truck sales for U.S. consumers with the launch of its new electric Sierra pickup. The Sierra EV, part of GMC’s electric truck lineup, will have to outperform its sibling Chevrolet Silverado EV, as well as competitors from Ford Motor, Rivian Automotive, and Tesla. The all-electric pickup truck market is still in its early stages, with sales significantly lower than traditional full-size pickup trucks. GMC is confident about the demand for the Sierra EV and expects it to be the top seller in its EV lineup.