Trump Media's massive bet could fix its biggest problem: It brings in almost no money

Former President Donald Trump’s social media business, valued at $5 billion, revealed it made just $837,000 in revenue last quarter, down 30% from the previous year. The company also reported a loss of $16.4 million in its first full quarter as a public company. Despite the disappointing financial results, Trump Media & Technology Group is making a bet on streaming, hoping to attract conservative viewers. They recently launched Truth+, a TV streaming platform. Trump Media aims to offer shows “neglected by big corporations” and create an alternative to traditional streaming platforms. The company believes it can render its service uncancellable by Big Tech. However, entering the streaming business can be challenging, as consumers look to reduce the number of platforms they subscribe to, and the industry itself is costly and competitive. Trump Media’s stock has declined by more than 60% since going public.