Southside Bancshares (NASDAQ:SBSI) & CrossFirst Bankshares (NASDAQ:CFB) Critical Survey

Which is the better investment between these two small-cap finance firms? We will compare the two companies on the basis of their valuations, analyst recommendations and risk.

Volatility, Risk and Cost

Southside Bancshares' beta is 0.53 and it indicates that its stock price is 47% more volatile than the S&P 500. MarketBeat has provided a summary of the current ratings and price target for Southside Bancshares (Southside Bancshares) and CrossFirst Bankshares.

Sell Ratings

Hold Ratings

Buy Ratings

Strong Buy Ratings

Rating Score

Southside Bancshares






CrossFirst Bankshares






Southside Bancshares has a current consensus price target at $36.50. This indicates a potential upside for 37.27%. CrossFirst Bankshares' consensus price target is $15.00. This indicates a potential upward movement of 53.22 percent. Analysts clearly prefer CrossFirst Bankshares due to its higher potential upside.


This table compares Southside Bancshares versus CrossFirst Bankshares net margins, returns on equity and returns on assets.

Net Margins

Return on Equity

Return on Assets

Southside Bancshares




CrossFirst Bankshares




Insiders & Institutional Ownership

Institutional investors own 53.1% Southside Bancshares. Comparatively 51.6% CrossFirst Bankshares are owned by institutions. Insiders own 5.9% of Southside Bancshares. CrossFirst Bankshares is owned by 9.3% of insiders. Strong institutional ownership indicates that hedge funds, endowments and large money managers believe the company will perform better than the market in the long run.

Value and Earnings

This table compares Southside Bancshares with CrossFirst Bankshares gross revenue, earnings-per-share (EPS) and valuation.

Gross Revenue

Price/Sales Ratio

Net Income

Earnings per Share

Price/Earnings ratio

Southside Bancshares

$27,57 Million


$105.02 Million



CrossFirst Bankshares

$225.32 Million


$61.60 Million



Southside Bancshares' revenue and earnings are higher than CrossFirst Bankshares. CrossFirst Bankshares has a lower Price-to-Earnings Ratio than Southside Bancshares. This indicates that it's the more affordable stock.

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Southside Bancshares is superior to CrossFirst Bankshares in 9 out of 12 factors.

Southside Bancshares

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Southside Bancshares, Inc., a bank holding, provides financial services to businesses, individuals, municipalities, and non profit organizations. It offers checking and savings accounts, certificates of deposit, debit and credit cards, mobile bank, loans, equity and mortgage lending, identity theft protection, electronic banking and healthcare banking. The company was established on August 11, 1982, and has its headquarters in Tyler.

CrossFirst Bankshares

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CrossFirst Bankshares, Inc. is the holding company of CrossFirst Bank, which provides a variety of banking and financial products and services to business, business owners, professionals, as well as its own personal network. Commercial real estate, construction, development, 1-4-family real estate, consumer, commercial and energy loans are offered by the company. The company also offers a variety of deposit products, including non-interest-bearing and interest-bearing deposit accounts such as transaction accounts and savings, money market and certificate of deposits; personal and business checking, savings, and negotiable orders of withdrawal; as well as brokered and reciprocal deposit accounts. The company also offers international banking, treasury services, automated teller machines access and mobile banking. It also holds investments in marketable security. It had nine full service banking offices as of December 31, 2020 in Kansas, Missouri. Oklahoma, Arizona and Texas. CrossFirst Bankshares, Inc., founded in 2007, has its headquarters in Leawood, Kansas. offers a FREE daily email newsletter